Gear | Adobe Photoshop Lightroom 4
March is turning into a reeeeally bad month for the ol’ bank account. Luckily our CFO (Betty) is trying to keep my spending in check and keep the balance sheet in the black! With diapers, new cameras, and now today new software (and tomorrow a new iPad 3!), we need to book some more weddings! We still have some 2012 Saturdays open, so head on over to our main website and send us an inquiry email TODAY about your Atlanta or destination wedding! Okay on to today’s quick post where Adobe officially announced the launch of Adobe Photoshop Lightroom 4!
You can browse back a few posts on the blog to read a quick update I wrote about my initial impressions about the Lightroom 4 Beta when it first was available for testing. Needless to say, I jumped at the opportunity to try out some new software =). Now I’ve played with Lightroom 4 for two full weddings (Elizabeth & Greg in Marietta as shown in that post and Jessica & John’s destination wedding in Playa del Carmen, Mexico) and 6 other photo shoots (mostly engagements like the recent work for Leslie & Phil at Lake Lanier and Mahmood & Sundus’ Pakistani engagement ceremony). While the learning curve was a bit steep for those of us who are ingrained into the Lightroom 3 workflow, the results have paid off with the improvements in Version 4. I will admit that those first couple of editing sessions were really slow, all of the sliders and buttons that we had come to know and love have been replaced, but with much better and improved versions. Whereas I had “formulas” or “recipes” to get my photos to look how I envisioned them in Lightroom 3, I think I’ve finally settled on a similar set for Lightroom 4 and finally everything else is just minor tweaking when you get the vision right in the camera first and don’t have to rely on Photoshop for everything.
Another great thing with Lightroom 4 is that they’ve actually DROPPED the price compared to previous versions! Lightroom 3 debuted at $299 and today, B&H Photo is showing Lightroom 4 is available brand new for $149 (less for an upgrade)! It’s not often that a company releases something brand new with more features and drops the price (here’s looking at you Canon with the $3500 price tag on the EOS 5D Mark III!), but it also shows you how aggressive Adobe is being to take away any market share from it’s main competitor, Apple’s Aperture which I could never get into after trying the 30-day trial run.
This afternoon I also tuned into the live introduction session from the National Association of Photoshop Professionals’ president, Scott Kelby, as he introduced Lightroom 4 to the web and went over some key features. Nothing that I hadn’t experienced in the two months playing with the Beta version but it’s always informative to watch the Photoshop Master at work. Any photographers interested in Lightroom 4 should also head over to the Lightroom 4 Launch Center on Photoshop User for additional training videos on the new features.
Speaking of which, it’s time I head back ove to Lightroom 4 myself as I work on editing through these last couple of wedding photos and engagement sessions so I can get them mailed off to our clients and posted to the blog!